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Stripe is emailing your receipt. Within 2 business days you'll get an email from [email protected] with a few short questions: your towns, your phone and hours as customers should see them, and the jobs you want more of. Your report comes within 5 business days of your answers.
Questions in the meantime: [email protected].
For Wisconsin contractors
Homeowners are asking AI who to hire. Are you in the answer?
Plumb Line Check shows you what ChatGPT, Claude and Perplexity say when someone in your towns asks for a roofer, remodeler, plumber, electrician, HVAC company, concrete contractor or any other home contractor: whether you're named, who's named instead, and whether your phone, hours and service area are right. Then you get the exact fixes.
Built in Sheboygan County by a guy on a wall crew. No calls required.
How it works
Three steps. You keep working.
We ask what your customers ask
The questions a homeowner in your towns would type: "best [your trade] near Plymouth," "is [your company] licensed," "emergency furnace repair Sheboygan." Many times over, from your towns, in ChatGPT, Claude and Perplexity. AI answers change every time, so we count how often you're named.
We show you who's named instead
Which competitors the AI recommends, how often, and how often it names you. What it gets wrong about you, like your phone, hours, service area or license, and which listing or website it got it from.
You get the fixes
For your Google Business Profile, your listings on Yelp, Facebook, BBB and Angi, and the pages on your website the AI reads. The Snapshot hands you the exact text and where it goes. On a monthly plan we make the changes for you wherever you can give us access, and check them after.
What's in the Snapshot
One report. Everything checked.
- Who the AI names instead of you, and how often
- 8 who-to-hire questions, asked 5 times each in 3 AI assistants, from up to 5 towns in your area
- 4 questions about your own business: phone, hours, service area, license
- The websites the AI pulled its answers from, and which ones leave you out
- Your Google profile, Yelp, Facebook, BBB, Angi and website checked for wrong details
- Every wrong fact, and where the AI got it
- Fixes in order, written out and ready to paste
- Every answer in the appendix, delivered as a web page you can print or save, within 5 business days of getting your details
Pricing
Start with the Snapshot. Stay if it's useful.
The full check: who's named instead of you, your facts, your listings, and the fixes in order. Credited toward your first month if you start a plan within 30 days.
Email to startWe fix and keep your Google profile and main listings accurate, set up review requests, and re-check everything every 3 months.
Email to startEverything in Keep It Right, plus service-area and FAQ pages for your website, monthly Google profile posts, and a watch on your competitors.
Email to startCheckout is by card through Stripe. Monthly plans start with the Snapshot, so we know what needs fixing; no contract, cancel any month. Payment links go live when the store opens; until then, email [email protected].
Who's behind it
Zach Hendrikse, Sheboygan County
I work on a concrete wall crew by day. Plumb Line Check is the side business I run with AI tooling under my direction: the software asks the questions and drafts the fixes, and I read every report before it goes out.
A plumb line is how you check that a wall is true. This is how you check that what AI says about your business is true.